Weekly Indie Log #23

Hirvesh Munogee

May 26, 2025

4 min read

Downloads
Daily Active Users (DAU)
Revenue & MRR
User Spotlight
Week’s Focus
New Onboarding Flow
Optimization
Better Feedback Flow
Show More

Welcome to edition #23 of the Weekly Indie Log! This week has been a whirlwind as well with Habit Pixel picking up some more traction!

Let’s talk numbers!

Downloads

The number of people who have downloaded Habit Pixel cumulatively across the Play Store and App Store now sits at ~1300 users.

Daily Active Users (DAU)

Right now DAU is pretty low, with some ~75 DAU on Android and ~45 on iOS. This is something I am working to fix with the new onboarding flow and enabling notifications as part of that flow so that Habit Pixel can start nudging people consistently to track their habits - which hopefully should increase the engagement.

Revenue & MRR

On the revenue side, this are starting to pick up with nearly a sale per say (one-time or subscription). This is very encouraging for me right now and this shows there is a demand for this kind of habit tracker even in a saturated market.

Revenue overall to date, which includes one-time purchases is $150.

MRR for subscriptions is currently $11.

The goal is to hopeful hit $100 MRR by end of June and keep pushing from there. With that in mind, I am keeping an eye on what is driving pro subscriptions for users. For this, I have been tracking the most requested features. Here’s a breakdown:

As you can see, unlimited habits is the main driver of looking for the pro plan right now, followed closely by widgets.

Analytics come in not so far at third position.

The above insights drive my marketing strategies - I put widgets + unlimited habits at the front of the marketing messaging for pro plan.

I intend to eventually do a funnel on PostHog to show the flow on which feature drove a sale and how long it took to eventually get to a sale.

User Spotlight

This week I got feedback from one of my pro customers and the request was to add category analytics - which is a fair enough request and I did not think of it either! I will try to implement this and ship it out in the next version.

I also have users who send me their stories of them sharing Habit Pixel because they like it so much:

Week’s Focus

New Onboarding Flow

This week I am laser focused on completing the onboarding flow for Habit Pixel. I posted a couple of video of how it looks like on social media; here’s a peak:

The goal with the onboarding is to improve activation (first habit created) and also to get notification permissions to keep engagement up during the following weeks and keep user active.

Optimization

Habit Pixel, while snappy on iOS feels a bit sluggish on Android, especially low end devices. I have a user who pointed this out and this will be another one of my focuses for the week.

The goal is to comb screen by screen and ensure that it’s as optimized as possible and avoiding unnecessary re-renders and bottlenecks in the app.

Having gone really fast in shipping out features, some unoptimized code have accumulated and that will be the focus of this effort.

I will also implement React Compiler in Habit Pixel which is the new React optimization “plugin” which automatically optimizes your app for better performance.

Better Feedback Flow

I will also work on a better feedback request flow for Habit Pixel. Right now - the app requests a review/rating by prompting users directly using the platform specific review prompt.

What I intend to do is show an “Enjoying Habit Pixel” prompt in-app and if yes, show the native rating modal otherwise redirect to the feedback form.

Once these are done, I think I will be able to shift focus back to new features instead of workflow and onboarding optimizations.

That’s it from me! If you have comments, drop them below - catch you in the next one!

Hirvesh Munogee

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Hirvesh is an indie hacker from the beautiful island of Mauritius currently working on Habit Pixel, a habit tracker which help you smash your goals.

He’s passionate about solopreneurship and blogs at hirve.sh about his learnings on setting up a business!