Weekly Indie Log #21

After pivoting from previous projects, I launched Habit Pixel, a habit-tracking app, achieving ~400 downloads and $19 in revenue since its March 2025 launch. Upcoming plans include enhancing analytics, marketing through social media and SEO, and adding new features like AI-powered perks and cross-device sync.

Hirvesh Munogee

May 12, 2025

3 min read

Weekly Indie Log

Habit Pixel — Small Pixels, Big Changes
Tracking All the Things
Marketing Habit Pixel
Reddit Experiments
What’s Up This Week?
Show More

It’s been a minute since log #20, but—surprise!—your favorite indie log is back. I even said so on X:

If you’ve been catching my updates on X, Bluesky, or Threads, you already know I’ve pivoted from Stomod and AssistFlare to a brand-new adventure: Habit Pixel.

Habit Pixel — Small Pixels, Big Changes

Long-time Twitter pals will remember my soft spot for mobile apps and B2C. My very first startup, OutLater, was a social-media scheduler that lived on both phone and web—proof here:

After two web-app detours (Stomod and AssistFlare), it felt right to swing back to a mass-market product. I’d been using Habitify to track my own routines and thought, Why not build my own? One brainstorm later, Habit Pixel was born—a name I absolutely love.

Domains secured—habitpixel.com and habitpixels.com (I stuck with the singular)—I whipped up the MVP in a couple of weeks and shipped it to both app stores:

The response? Positive. Since launch on 25 March 2025, the numbers look like this:

~400 downloads so far—solid traction in a crowded habit-tracker arena.

$19 in revenue from early Pro subscribers.

Goal: hit 1 000 downloads by 31 May.

Tracking All the Things

Next on my list: lock down full-funnel analytics—acquisition, retention, churn, the works. I’ll document every tracking tweak right here on the blog.

Marketing Habit Pixel

I’m attacking discovery on three fronts:

Social video – YouTube Shorts, Instagram Reels, TikTok, plus #buildinpublic posts.

SEO – long-form content on https://habitpixel.com/blog.

ASO – fine-tuning the app-store listings.

Reddit Experiments

I’m also dabbling in one-off promos. A recent post on /r/reactnative and /r/expo drew mixed but helpful feedback—chief among them: offer an alternative to the pixel-heavy Silkscreen font.