This week, Habit Pixel saw a slight increase in users but stagnant revenue at $28 MRR. An onboarding screen negatively impacted conversion rates, prompting a return to showing the paywall first. Focus for the upcoming week includes enhancing app features and improving user ratings, especially on the Play Store.
It’s June already and we’re #25 of the Weekly Indie Log! This passed week has been a downer compared to the previous weeks in terms of revenue and it can be attributed to one thing which I will elaborate below.
First let’s look at the numbers.
Downloads
Habit Pixel reached ~2000 users this week from the ~1800 we had last week. Compared to the ~800 new users last week, looks like only some ~200 users joined this week.
Revenue & MRR
Revenue and MRR stagnated over the last week. Currently sitting at $28 in MRR and $368 in revenue. Last week it was $24 in MRR and $272 in revenue.
Not a big jump by any means and I believe the reason is the new onboarding screen I implemented and deployed at the start of last week.
This is how the sales breakdown looks like for this week, not a lot of change:
This the breakdown by platform. Android is my biggest sales driver (prices are also lower there - I wonder if this is what’s driving more of the sales compared to iOS):
One thing I was also curious was when my most successful days were for sales. Monday and Saturday lead the way, with Friday/Sunday the least active days.
The Onboarding Screen Fiasco
One of the biggest recommendations I got when showcasing Habit Pixel around was that it needs an onboarding. So I set out to design an onboarding for the app which would walk you through understanding the rationale behind building the habits, have the user choose some habits, show them the paywall, enable notifications to encourage engagement later - but alas it tanked my conversion rate.
It seems that showing the paywall first thing as the user opens the app drastically improves conversion.
So this week, I have decided to turn off the onboarding and go back to showing the paywall as the first thing the user sees when they open the app. I will report back if there are changes to the conversion rate and if it does to normal.
This is a kick to my ambitions of reaching $100 MRR by but there’s still time and I aim to reach it no matter what!
Ratings/Reviews
I am also working on getting more reviews/ratings for Habit Pixel. I revamped the prompting algorithm some weeks back to determine the ideal time to show a prompt in a quest to capture the high of completing habits.
Currently, I have more ratings/reviews on the App Store than Play Store, but hopefully this changes as I up my efforts towards Android as it’s the platform earning most revenue right now.
I also intend to improve on the ratings for App Store where some harsh reviewers gave some 1 stars due to me limiting the free version to 4 habits and paywalling pro features.
App Store Ratings/Review
Play Store Ratings/Reviews
User Spotlight
As usual each week, I collect and showcase words from the community around Habit Pixel
Week’s Focus
This week’s focus for Habit Pixel is to bring the app to par with some of the competitors as part of a v4.0 then as from the ensuing week, to start leading the way 😉
I will be working on these in no particular order:
Configurable start of the day
Allow for users to go over daily completion goals for check-ins
Category Analytics
A new view for the habits, which is not grid-based as some users have expressed a need for this.
A lot of other minute UI/UX adjustments for a bette experience
It’s going to be a big week. After this week, even bigger as we move to support desktop, iPads, Android tablets + syncing across devices! Super excited about all of this! Watch out for the next one!
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