Weekly Indie Log #8

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3 min read

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Here we go - Weekly Indie Log #8! Last week I said I would double down on marketing week and put in two weeks back to back. Turns out I could only do marketing sporadically due to personal commitments.
However, this doesn’t mean I did not do anything at all! I managed to do some pretty cool stuff. From my last edition of the Weekly Indie Log, you probably know that I setup my email drip sequence using Loops.so. Last week I triggered some of the loops to selected segments of my user base.

Sending Onboarding Emails

I send out my first batch of onboarding emails to 2 different segment of users:
  • Those who signed up but did not create a blog
  • Those who created a blog but did not link their Notion database

No Blog Created Email

The first email I sent targeted those users who signed up and checkout out Stomod without actually creating a blog. This is how the email looks like:
No blog created email sent from Stomod
No blog created email sent from Stomod
After sending out the email, Loop.so allows you to view open rates and click-through rates of email. As of today, these are the stats for the above email:
Stats for the no blog created email
Stats for the no blog created email

Blog Not Linked Email

Another email which is trigger 24 hours after you create a blog is if you’ve not linked your Stomod blog to Notion. This is how the email looks like:
Blog not linked to Notion email
Blog not linked to Notion email
These are the stats for the above email:
Stats for the blog not linked email
Stats for the blog not linked email
Overall the open rates are pretty solid but the click through rate leaves a lot to be desired. This is something for me to improve and iterate on.

SEO

From next week onwards, I’m going to rebrand marketing week to marketing & SEO week. I have been starting to look seriously into SEO and the idea is to write a couple of blog posts during SEO week based on my keyword research for stomod.com
I was thinking of getting a freelancer to take care of this for me, but I want to keep quality under my control for now and see if I can fit this in my marketing week.

Other Marketing Endeavours

I have also started working on a cold outreach campaign to Notion influencers. I built a pretty solid list of influencers I want to work with and the idea is to reach out to them and get some sort of collab going. This bring me nicely to my next topic: affiliate marketing.

Affiliate Program for Stomod

I have completed the setup of an affiliate program for Stomod, which I have not officially launched yet! This is going to happen next week but I wanted to make this affiliate program more in-grained into Stomod.
Taking cues from Wilson from Senja, I decided to enable users of Stomod to allow the Made with Stomod badge to link to Stomod with their referral link.
Configuring the Made with Stomod badge to use an Affiliate Link under Settings → Reading
Configuring the Made with Stomod badge to use an Affiliate Link under Settings → Reading
I will officially launch this program next week and will be using this in my pitch to prospective Notion collaborators as this allows them to earn 20% on any sale from Stomod.
That’s it from me for this week! It’s a shorter one than usual. Coding week is going to be fire as I plan to ship one of my most important feature for Stomod - analytics. Stay tuned for the next one which will cover this in details. Cheer! 🫡
 

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