![notion-image](https://hirvesh.stomod.com/_next/image?url=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%253A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F4bbbb06f-3159-41f0-9c13-839b868700aa%252F571c9c40-efc7-425e-8ba5-917d7d940f1c%252FWeekly_Indie_Log_8.png%3Ftable%3Dblock%26id%3D2ed0cffc-6588-4426-ab7d-1e45a1e2bbab%26cache%3Dv2&w=1920&q=75)
Here we go - Weekly Indie Log #8! Last week I said I would double down on marketing week and put in two weeks back to back. Turns out I could only do marketing sporadically due to personal commitments.
However, this doesn’t mean I did not do anything at all! I managed to do some pretty cool stuff. From my last edition of the Weekly Indie Log, you probably know that I setup my email drip sequence using Loops.so. Last week I triggered some of the loops to selected segments of my user base.
Sending Onboarding Emails
I send out my first batch of onboarding emails to 2 different segment of users:
- Those who signed up but did not create a blog
- Those who created a blog but did not link their Notion database
No Blog Created Email
The first email I sent targeted those users who signed up and checkout out Stomod without actually creating a blog. This is how the email looks like:
![No blog created email sent from Stomod](https://hirvesh.stomod.com/_next/image?url=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%253A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F4bbbb06f-3159-41f0-9c13-839b868700aa%252Fbcb5f248-b7de-45e6-9cb8-8f640003a821%252FUntitled.png%3Ftable%3Dblock%26id%3D7f18d4a7-d8f2-4d36-b761-53978c388afc%26cache%3Dv2&w=1920&q=75)
After sending out the email, Loop.so allows you to view open rates and click-through rates of email. As of today, these are the stats for the above email:
![Stats for the no blog created email](https://hirvesh.stomod.com/_next/image?url=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%253A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F4bbbb06f-3159-41f0-9c13-839b868700aa%252F14d39fb7-ccd8-455c-8a6e-e497bc58a5b5%252FUntitled.png%3Ftable%3Dblock%26id%3D80f65b68-8520-431a-85a8-e357d650764c%26cache%3Dv2&w=1920&q=75)
Blog Not Linked Email
Another email which is trigger 24 hours after you create a blog is if you’ve not linked your Stomod blog to Notion. This is how the email looks like:
![Blog not linked to Notion email](https://hirvesh.stomod.com/_next/image?url=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%253A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F4bbbb06f-3159-41f0-9c13-839b868700aa%252Fcff88dca-3d3d-47d1-a800-68b2c2bd8060%252FUntitled.png%3Ftable%3Dblock%26id%3D45b0d4f2-d04b-46dd-9bda-731da8c911b3%26cache%3Dv2&w=1920&q=75)
These are the stats for the above email:
![Stats for the blog not linked email](https://hirvesh.stomod.com/_next/image?url=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%253A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F4bbbb06f-3159-41f0-9c13-839b868700aa%252F89ad5114-9be4-4756-ab9d-1208a60ad43c%252FUntitled.png%3Ftable%3Dblock%26id%3D89a5c6d1-a799-473d-8d44-eb810ba91867%26cache%3Dv2&w=1920&q=75)
Overall the open rates are pretty solid but the click through rate leaves a lot to be desired. This is something for me to improve and iterate on.
SEO
From next week onwards, I’m going to rebrand marketing week to marketing & SEO week. I have been starting to look seriously into SEO and the idea is to write a couple of blog posts during SEO week based on my keyword research for stomod.com
I was thinking of getting a freelancer to take care of this for me, but I want to keep quality under my control for now and see if I can fit this in my marketing week.
Other Marketing Endeavours
I have also started working on a cold outreach campaign to Notion influencers. I built a pretty solid list of influencers I want to work with and the idea is to reach out to them and get some sort of collab going. This bring me nicely to my next topic: affiliate marketing.
Affiliate Program for Stomod
I have completed the setup of an affiliate program for Stomod, which I have not officially launched yet! This is going to happen next week but I wanted to make this affiliate program more in-grained into Stomod.
Taking cues from Wilson from Senja, I decided to enable users of Stomod to allow the
Made with Stomod
badge to link to Stomod with their referral link.![Configuring the Made with Stomod badge to use an Affiliate Link under Settings → Reading](https://hirvesh.stomod.com/_next/image?url=https%3A%2F%2Fwww.notion.so%2Fimage%2Fhttps%253A%252F%252Fprod-files-secure.s3.us-west-2.amazonaws.com%252F4bbbb06f-3159-41f0-9c13-839b868700aa%252Fb84282d8-a655-4225-a483-54bd520dc877%252FUntitled.png%3Ftable%3Dblock%26id%3D86fe8fce-4405-4320-b0de-def6ce77363d%26cache%3Dv2&w=1920&q=75)
Made with Stomod
badge to use an Affiliate Link under Settings → ReadingI will officially launch this program next week and will be using this in my pitch to prospective Notion collaborators as this allows them to earn 20% on any sale from Stomod.
That’s it from me for this week! It’s a shorter one than usual. Coding week is going to be fire as I plan to ship one of my most important feature for Stomod - analytics. Stay tuned for the next one which will cover this in details. Cheer! 🫡
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